The great story-telling radio show This American Life once examined something known as the "I Wish Song." A staple of many movies and...

Have you ever read a book or watched a movie where the hero or the villain just jumped out of the story? That's the power of a...

What would Romeo and Juliet be without the feud between the Montagues and the Capulets? At best, maybe a bad John Hughes teen angst...

Why do people go to the movies? Read books? Watch TV? To escape. To be transported out of their mundane lives and into a story. If your...

In the old days, telling a brand story was relatively easy. There were basically three different media forms (radio, tv and print), and...

"We're just a small company." "We've only been around a few years." "There's nothing remarkable about us." I can't tell you how many...

Pick your favorite sitcom. Any sitcom. What does it have in common with all other sitcoms? Aside from allegedly being funny? Taken...

You’ve seen Wall•E, right? Cute little robot? First half of the movie has no dialogue? There’s a lesson about advertising in that film....