Embracing Conflict: The second C of brand storytelling.
What would Romeo and Juliet be without the feud between the Montagues and the Capulets? At best, maybe a bad John Hughes teen angst...
The four Cs of brand storytelling: Context
Why do people go to the movies? Read books? Watch TV? To escape. To be transported out of their mundane lives and into a story. If your...
The four Cs of brand storytelling.
In the old days, telling a brand story was relatively easy. There were basically three different media forms (radio, tv and print), and...
