Losing your voice
Judging by the 19,300,000 search results it turns up, "finding your voice" must be a pretty hot topic for a lot of writers. And it's...
Read with your ears
One of the biggest rookie mistakes a writer can make is thinking that people read with their eyes. They don't. The eyes are just the tool...
Proof that nobody reads copy
Or, maybe proof that yes, they do, too. I mean, you made the enormous leap from that headline to here, right? You're reading copy right...
What can Wall•E tell us about advertising?
You’ve seen Wall•E, right? Cute little robot? First half of the movie has no dialogue? There’s a lesson about advertising in that film....
