Value and ubiquity have always been inversely related. The less common something is, the more valuable it is, and vice versa. This idea...

Imagine you're at a cocktail party. The host introduces you to someone you've never met. What do you do? Do you: 1. Start talking about...

No spoiler alerts here. Just grabbing an opportunity to shamelessly piggyback on the series finale of Mad Men, one of the most popular TV...

Judging by the 19,300,000 search results it turns up, "finding your voice" must be a pretty hot topic for a lot of writers. And it's...

One of the biggest rookie mistakes a writer can make is thinking that people read with their eyes. They don't. The eyes are just the tool...

Or, maybe proof that yes, they do, too. I mean, you made the enormous leap from that headline to here, right? You're reading copy right...

You’ve seen Wall•E, right? Cute little robot? First half of the movie has no dialogue? There’s a lesson about advertising in that film....