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Read with your ears
One of the biggest rookie mistakes a writer can make is thinking that people read with their eyes. They don't. The eyes are just the tool...
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The Indignation Spectrum
The four Cs of brand storytelling.
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The Indignation Spectrum
Reaching Concord: The fourth C of brand storytelling.
The third C of brand storytelling: Character
Embracing Conflict: The second C of brand storytelling.
The four Cs of brand storytelling: Context
The four Cs of brand storytelling.
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