Embracing Conflict: The second C of brand storytelling.
What would Romeo and Juliet be without the feud between the Montagues and the Capulets? At best, maybe a bad John Hughes teen angst...
Of Ads and Cocktail Parties
Imagine you're at a cocktail party. The host introduces you to someone you've never met. What do you do? Do you: 1. Start talking about...
