Brand Campaign

Tougher than the Elements
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​​Professional window and door installers face an epic battle every day with an adversary that would love nothing more than to destroy them and their work. Fortunately, OSI makes sealants and adhesives that keep Mother Nature at bay. This BMA Award winning integrated campaign reached them everywhere from the jobsite to the dealer to their own inboxes and generated engagement more than six times the industry standard.

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Role: Creative Director, Writer