Product Launch Campaign

Limitless Bonding

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Launching a new line ​of strong, fast, durable adhesives to industrial design, assembly, maintenance and repair professionals is a challenge, even for a brand like Loctite, with its built-in advantages in widespread name recognition and brand loyalty. To convince its core audience of critical thinkers and problem solvers to try the new adhesives, Loctite needed to prove product performance superiority. And nothing could prove that quite like...well, watch for yourself. The launch not only established the new adhesives in the market, it rekindled employee pride in the brand as other, similar demos organically popped up in regional launches around the world. 

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Role: Writer, Producer