Targeted Segment Advertising

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You name the segment and chances are, Sherwin-Williams serves it, with a range of products and services from coatings to floorcoverings to expert advice. That's a lot of opportunities to connect. And to tell a story about all that Sherwin-Williams can do to help. An extensive series of print and digital ads are tailored to the messaging and media needs of each of these segments. The series routinely scores high readership and benchmark-beating engagement.

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Role: Creative Director, Writer