Fauquier Health
Brand Campaign
Seeing the person behind the patient
No patient wants to be seen as a mere collection of symptoms. As a Planetree Hospital, Fauquier Health places tremendous emphasis on understanding both the medical conditions of the patient and the complex life of the person -- their loves, stresses, hobbies and activities. This sets the hospital apart from its larger suburban Washington, D.C competitors.
Role: Creative Director, Writer
Service Line ads
Fauquier Health maintains a variety of different service lines that occasionally require their own advertising. And that continue to reinforce the larger brand story.
Role: Creative Director
Wellness Center Campaign
Fauquier Health's Wellness Center offers counseling, classes and activities that can help you maintain a healthy lifestyle and, hopefully, keep you out of the hospital.
Role: Creative Director, Writer