Brand Campaign

Making Success a Fixture in your Business​

​​
When your business is selling cars, or running a convenience store, or educating students, you don't think much about lighting. But what if changing your lighting could make you better at all of those things you do? This campaign kept the focus on a value proposition that was less about products and more about how those products help your business -- no matter the segment. The campaign exceeded industry benchmarks for click-throughs by almost ten times.

​

Role: Creative Director, Writer