AtlanticProCare

Brand Campaign

It's more than just a new limb. It's a new life.
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Amputation can be a life changing event. For many new amputees, it's hard to imagine living a life that in any way resembles what they had before. And off-the-shelf prostheses, which can be ill-fitting and uncomfortable, just make the problem worse. But it doesn't have to be that way. AtlanticProCare's team of prosthetists and orthotists work to understand patient goals and how they they hope to live, then design the right prosthesis with a personalized plan of care that lets patients live active, fulfilling lives. This campaign, which includes a redesigned website, video, social, SEO, PR, internal communications and supporting digital and print campaign, helps to tell that story.

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Role: Creative Director, Account Manager, Writer, Producer, Web Designer