Miscellaneous
MortarNet campaign
MortarNet makes moisture management solutions for masonry. With a long-standing patent expiring, they needed to remind masons of their story and the quality they build in to their products. This campaign was part of that effort.
Role: Creative Director, Writer
rize beds :30 radio
A good night's sleep is a key part of a healthy lifestyle. But it can be hard to get the rest you need if the bed isn't right. That's why rize makes fully adjustable beds that can prevent snoring, improve blood flow, and take pressure off your lower back. Any other bed is just, well, monstrous.
Role: Writer, Producer
Alson Jewelers POP
In 2013, Valentine's day fell on the weekend after the Super Bowl. That became the spark for this direct mail and point of purchase campaign for Alson Jewelers.
Role: Creative Director, Writer
Flavorseal ad
Flavorseal has been serving the meat processing industry for a long, long time. But only recently has the company turned its focus to innovating new packaging solutions. This ad helped signal the change.
Role: Creative Director, Writer
Action Wheelchair ads
Wheelchair-bound athletes are athletes first and wheelchair-bound second. They share the same passion and drive as other athletes. So this series of ads for Action high-performance athletic wheelchairs spoke to them that way.
Role: Creative Director, Writer
Ad Club promotion
Sure, not all Harley owners are tough guys. But then, not all ad folks are golfers, either.
Role: Creative Director, Writer
Ad Council poster
Just how united were we in the days after 9/11? This poster responded to a request from the Bush White House to help stem what it feared would be a rising tide of violence against Arab Americans. Currently part of the permanent exhibit at the 911 Memorial, it was distributed by the Ad Council to schools and community centers around the country in the days following 9/11. But the biggest impact for me was personal. At a charity event where the poster was honored, an Arab American man sought me out, shook my hand and said simply "Because of your work, my family is safe in this country." Hard to beat results like that with any amount of data.
Role: Creative Director, Writer