Brand Campaign

Saving Lives is only the Beginning​

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When you're the best in the region at trauma care, it makes you pretty darn good at a whole lot of other things, too. This campaign helped tell that story. And drive higher awareness and preference for MetroHealth's skills in rehab and stroke care in Cleveland, Ohio, home to a certain Clinic, where it can be tough for any other hospital to differentiate. 

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Role: Creative Director, Writer